About Us

VIA CHIC is the infinitely versatile platform handbag that transforms 
a 35" square (90 centimeter) silk scarf or fabric into the chicest
of fashion statements. A platform base to honor the intricate artistry 
of a silk scarf or piece of special fabric and elegantly accent any outfit 
in your wardrobe. 

Via Chic, the ideal canvas for those 35" silk scarves sleeping quietly, 
stored away in their boxes in your drawers or closet. Breathe new life  
them through the handbag, Via Chic!

A dressmaker’s muslin cloth exterior married with Italian leather 
create the innovative patent-pending design, which was inspired by 
the renowned 90-centimeter scarf.
 

The mere minutes-long transformation from scarf to handbag begins 
by placing the Via Chic bag in the center of an unfolded 90-centimeter 
(35-inch) scarf. The handbag’s inner lining lifts up to allow the scarf 
to be tucked inside its edges, and once ruched to perfection, it is 
securely held in place by folding the lining downward and snapping it 
against a row of magnets sewn inside the bag’s leather-lined edge. 

A 36-inch gold chain strap attaches to finish the look. Via Chic measures 13 by 7 by 4 inches.