About Us

One hot summer afternoon and an outfit that perfectly complemented a scarf in her collection were the two elements that Rose Biondo, inventor and Detroit-area advertising agency owner and creative director, needed to spark the idea for Via Chic.

The iconic Hermes scarf is pure luxury and while millions of these silk scarves exist across the world, all too often they dwell within the confines of their orange box. Via Chic is the fashionable innovation that will give scarf aficionados a reason to wear their scarves year round. Biondo, along with Dick Paschke, longtime agency business partner, launched Via Chic, the handbag that brings scarves to life.

A dressmaker's muslin cloth exterior married with Italian leather create the unique patent-pending design, which was originally inspired by the Hermes brand. The transformation from scarf to Via Chic takes only minutes.

Via Chic measures 13 by 7 by 4 inches and is completely made and manufactured in the United States. A 36-inch gold chain strap and dust bag are included with purchase. A silver chain variation is also available.